About us

We're building Fluxa

An early-stage Uruguayan startup founded by two entrepreneurs, focused on detecting early signs of failure in transformation initiatives inside large organizations.

What we build

How organizations actually operate

We're building a system to detect early signs of failure in transformation initiatives inside large organizations.

Companies invest heavily in digital transformation, but execution often breaks down in subtle ways that stay invisible until it's too late. Fluxa surfaces those hidden signals.

We're focused on understanding how organizations actually operate — not how they think they operate.

Founding team

Two founders, one shared mission

Donna Henderson

Donna Henderson

CEO · Co-founder

Donna is the mastermind behind Fluxa — she came up with the idea. A Digital Business student at Universidad ORT Uruguay, she has led Fluxa from its earliest stage.

She first identified the problem while working at ICUC at 19, when she saw how transformation execution issues stayed invisible until they became costly.

Today she leads product and business direction, turning hidden operational signals into practical decision support for transformation leaders.

Franco Cagnoli

Franco Cagnoli

CTO · Co-founder

Franco is a fourth-year Systems Engineering student at Universidad ORT Uruguay, with practical experience as a software developer.

His technical focus is execution risk in complex ERP and transformation initiatives — early indicators like team overload, coordination breakdowns, and delivery delays.

He works closely with operators, project managers, and transformation leaders to model how early execution signals translate into business impact.

Why this matters

Fluxa connects technical systems to business outcomes in complex, multi-team environments — so leaders can act before execution problems turn into costly crises.

Interested in working with Fluxa?

If you're leading a complex transformation and want early visibility into execution risk, we'd love to talk.